Climate mitigation and energy
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Current climate and energy incentive programs tend to target economic motivations, which may misalign with other potentially important social and personal motivations. Thus, in this research, we review areas of work that have focused on psychological and social influences to climate mitigation and energy efficiency adoption, and identify behaviorally-realistic strategies to address environmental change.
Transportation Adoption
Related People:
Funders
- Precourt Institute for Energy at Stanford University
- Department of Energy
Related Publications
- Wong-Parodi, G., Bruine de Bruin, W., & Canfield, C. (2013). Effects of simplifying outreach materials for energy conservation programs that target low-income consumers. ENERGY POLICY. ELSEVIER SCI LTD., 62, 1157–64. https://doi.org/10.1016/j.enpol.2013.07.069
- Wong-Parodi, G., Dowlatabadi, H., McDaniels, T., & Ray, I. (2011). Influencing Attitudes toward Carbon Capture and Sequestration: A Social Marketing Approach. ENVIRONMENTAL SCIENCE & TECHNOLOGY. AMER CHEMICAL SOC., 45(16), 6743–51. https://doi.org/10.1021/es201391g
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